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BC Introduces New All-Access Gold Pass For Student Season-Tickets

Graham Beck / Heights Photo

Graham Beck / Heights Photo

The Boston College athletic department is set to announce a new “Gold Pass” for student tickets this week, a major change from the old season-ticket system. Tagged as “Your Student All-Access Pass to Boston College Athletics,” the Gold Pass will be implemented this fall and will replace the old ticketing structure that sold individual and season tickets by sport.

All undergraduate students will be eligible to purchase the pass, and there will not be a limit on the number of passes sold. Once purchased, the pass will be loaded onto a student’s Eagle-One Card. Students will then be able to swipe their IDs for entrance to all football, men’s and women’s basketball, and men’s hockey games.

The Gold Pass, which is the only student-specific ticketing option for 2013-14, will cost $175. Last year, season tickets for football, men’s basketball, and men’s hockey had a combined price of $315, and sold at a discounted $275 when purchased in a Superfan Package. The Gold Pass is set at a $100 discount from the Superfan Package, but will cost $50 more than football tickets did last season.

“We’re trying to find that nice window between people who bought football only, and people who bought the three sport, and we thought that this would be a price point that people would be attracted to and still feel comfortable with,” said Jamie DiLoreto, Associate Athletic Director for External Operations.

The new system grew out of focus groups and feedback from the student body as well as ideas from other schools. The goal for the Gold Pass is to boost attendance at all varsity sports by simplifying the process and making it easier for students to have access as close to game time as possible.

Students will still be able to charge the pass to their student accounts through the Agora Portal, and the deadline has been extended from July 1 to the start of the football season, Aug. 31.

Game entry will work on a first-come first-serve basis until the student sections fill up. For high-demand games such as BU hockey and Duke basketball as well as special events like the Beanpot, a reward system will be used to allocate tickets.

Students will receive one point for attending high-demand games, two points for moderate demand, and three points for low-demand. The athletic department will determine point values for each game based on the quality of opponent, day of the week, and time of the game. There will also be bonus points for swiping in 30 minutes early and for attending designated games for Olympic sports.

An interactive website built by the company row27, which also designed, will allow students to track their standing within the rewards program. During the week of a high-demand game, BC will allow students with a certain amount of rewards points to pick up a ticket from the Conte Forum ticket office. If tickets are still available, the point total will be lowered to include more students, and then any other available seats will be given out first-come first-serve.

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